1
Daily Operating Rhythm -- 3 Blocks
Every day starts the same way regardless of verticals or campaigns. Morning = read, Midday = build, Afternoon = optimize.
5 min
Dashboard Scan
Active campaigns status → Yesterday's spend vs budget → CPL by platform → Creative fatigue alerts → Agent costs → System alerts
10 min
Performance Review
Per-angle metrics. Winners (CPL < target) → increase budget. Losers (CPL > 2x, 3+ days) → pause. Fatiguing (CTR declining) → queue creative refresh.
5 min
Lead Quality Check
Today's volume vs yesterday (drops = tracking issue). Quality tier distribution. State distribution. Buyer acceptance rate (Phase 5).
10 min
Social & Content Check
Posts pending approval? Engagement on yesterday's posts? Tool pages getting organic spikes? Respond to DMs/comments.
5 min
Alerts & Housekeeping
Competitive intel alerts. Regulatory changes. Coolify service health. Cron failures overnight.
15 min
New Campaign: Fill Brief
Partner, offer, audience, platforms, budget, compliance. Most fields have vertical defaults.
3 min
Stage 1-2: Validate + Strategy
Agent generates angles. Review: Vault winners (blue) = proven. Market (yellow) = data-driven. Original (red) = hypotheses. Approve 3-5 angles.
15 min
Stage 3 + QA: Copy Matrix
Full matrix generates in 5-10 min. Auto-QA scores. PASS (green) → approve. FLAGGED (yellow) → read carefully. FAIL (red) → auto-blocked.
10 min
Stages 4-7: Creative → Structure → Lander → Export
Review creative gallery. Generate assets or upload UGC. Build structure. Optional landing page. Export package. Upload to ad platforms.
30 min
Platform-Specific Optimization (Rotating Daily)
MON
Meta
Search terms, overlap, frequency
TUE
Google
Negatives, QS changes
WED
Content
Analytics, A/B, tools
THU
TikTok/Native
Creative, publishers
FRI
Cross-Platform
Blended CPL, attribution
2
Weekly Operating Rhythm -- M/W/F Deep Dives
Three structured deep-dive sessions per week. Each takes ~1 hour.
Monday: Strategy
Review last week's performance summary
Which verticals profitable? Which burning?
Review competitive intelligence
New competitor ads / angles to test?
Plan this week's campaigns
Budget reallocation decisions
Document in Plane
Wednesday: Content
Articles in draft/review status
Tools needing data refreshes?
Social calendar: schedule rest of week
Queue tool-highlight posts
Email: open rates, click rates (P3+)
A/B test subject lines
Friday: Retro
Campaign retros (7+ day campaigns)
Winners Vault auto-updated
Agent SDK cost audit
Creative gen costs trending
Coolify health: memory, disk
Metabase query performance
Cron failure review
Tue/Thu: Daily Ops
Morning read (30 min)
Campaign work if active gen
Platform optimization (rotate)
Social posting + engagement
Weekend: Off
Campaigns run on autopilot
Automated alerts only
No budget changes
Learning phases continue
3
Campaign Lifecycle -- Test → Scale → Maintain
Every campaign follows this progression. The 3-day rule: never kill before 3 full days of data.
TEST
$50-100/day
3-7 days
• Upload in PAUSED state
• Verify tracking end-to-end
• Highest Volume bid (Meta)
• Max Clicks (Google)
• Day 1-2: DO NOT TOUCH
• Day 3: first read
• Day 5-7: decision point
→
SCALE
$200-500/day
2-4 weeks
• +20-30%/day budget ramp
• Duplicate winners w/ variations
• Add new platforms
• Creative refresh for fatigue
• Bid transition: volume → CPA
• A/B test landing pages
• Add retargeting windows
→
MAINTAIN
Steady state
Ongoing
• Every 2 wk: check fatigue
• Generate new variants
• Test 1-2 new angles
• Update negatives (Search)
• Monthly: full retro
• Budget reallocation by ROAS
↻
REFRESH
As needed
When fatigued
• Same angle, new creative
• New hooks from Winners Vault
• Seasonal angle rotation
• Re-enter test phase
• Vault patterns → "always test"
• 3x losers → retire angle
Day 5-7 Decision Tree
Day 0
Generate → Upload PAUSED → Verify tracking → Publish
Day 1-2
LEARNING PHASE -- do not touch. Monitor for tracking errors and disapprovals only.
Day 3
First read: per-angle CPL and CTR. Pause clearly broken (0 conversions, 10x CPL). Note winners.
Day 5-7
WINNERS: CPL < target, consistent → move to SCALE phase
BORDERLINE: CPL 1-1.5x target → 3 more days with creative refresh
LOSERS: CPL > 2x target, no trend → kill. Free budget for winners.
4
Content-to-Social Pipeline
When content publishes, n8n auto-generates social variants. You approve in /brand/queue. Video platforms flagged for manual creation.
Automated (n8n → queue → approve)
Manual (Plane task created)
5
Monthly Operating Rhythm
Three monthly checkpoints: data refresh + planning, optimization deep dive, financial review.
First Week: Data & Planning
Government data refresh (verify cron results)
College Scorecard, CMS, state grants
Update tool parameters if data changed
Monthly performance report (all verticals)
Vertical expansion review: stable? expand?
Content calendar for next month
Mid-Month: Optimization
Winners Vault review -- patterns emerging?
Promote strongest patterns to "always test"
Retire 3x losers permanently
A/B test audit (GrowthBook significance)
Implement winners, start new experiments
Partnership pipeline update + outreach
End of Month: Financial
P&L: revenue vs costs by vertical
Infrastructure costs ($56/mo DO + APIs)
Agent SDK costs trending
Net margin by vertical
Budget decisions: increase/pause verticals
Update STATUS.md + Plane tasks
6
Team Scaling -- Solo → 3 People
Start solo. Hire Person #2 when running 3+ campaigns across 2+ platforms. Person #3 when content volume exceeds solo review capacity.
You -- Solo Operator
Month 1+ • 3-4 hours/day
Campaign generation (agent does work, you decide)
Performance monitoring (30 min/day)
Content publishing + social (30 min/day)
Lead quality monitoring (15 min/day)
Competitive intel (15 min/week)
Brand management (30 min/day)
Infrastructure (as needed)
Person #2: Media Buyer
Month 3+ • When 3+ campaigns x 2+ platforms
Daily performance monitoring
Copy/creative approval (delegated, trained)
Platform-level optimization (bids, audiences, negatives)
A/B test management (GrowthBook)
Social posting (delegated)
Does NOT: generate campaigns, make compliance decisions, approve new angles, touch offer distribution.
Person #3: Content & Research
Month 6+ • When content > solo review capacity or 3rd+ vertical
Article writing/editing (/content-writer)
Tool content updates (gov data refresh)
Vertical research (Firecrawl sessions)
SEO monitoring (rankings, content gaps)
Partnership outreach
Does NOT: manage ad spend, touch pipeline generation, make budget decisions.
7
EDU Event Calendar -- Seasonal Content Triggers
Tie social posts and campaign pushes to real-world events. These are the moments that drive traffic and urgency.
Sep-Oct
FAFSA opens Oct 1
"Use our EFC Calculator before you file"
Jan-Mar
State FAFSA deadlines
Geo-targeted deadline alerts
Cal Grant: March 2
Mar-May
Award letter season
"Use our Aid Letter Decoder"
Decision deadlines
May-Aug
Enrollment decisions
"ROI Calculator shows real numbers"
Year-round: rotate all 10 tools